BoxMart has been commissioned by lingerie specialist Lejaby to create a bespoke range of gift packaging. 

Celebrating its 80th anniversary, Lejaby is renowned worldwide for using the finest materials to create elegant, seductive lingerie of impeccable quality. With this in mind, BoxMart’s brief was to create a gift wrap concept that was as tactile and appealing as the lingerie. 

BoxMart invited Lejaby to its offices to view the entire range of packaging options available to them. This enabled Lejaby to handpick everything in one meeting from the perfect box texture to the exact shade of white they had in mind.

The result is a new, bespoke range of Lejaby ribbon, acid-free tissue paper, gift box and label seals that have been subtly branded to deliver a sense of exclusivity that’s expected from such a quality brand.

Consequently, the seductive nature of Lejaby’s lingerie is now echoed in its gift packaging.