Argos is trialling a same day delivery service in London for six months, enabling some customers to receive their purchases is as little as 90 minutes.

The retail chain has teamed up with couriers Shutl, who offer a same day delivery service. Shoppers will have the option of choosing their delivery method on their reservation page, in which they can receive their parcel as soon as possible, or select a delivery time slot within a 48 hour period.

The service, which also allows customers to track their delivery in real time using a GPS enabled map, is available to London postcodes with prices starting at £4.95.

The service is available for a one-hour delivery slot between 9am and 9pm, seven days a week. 

Argos director of marketing operations Ross Clemmow said: "This service provides us with a flexible and cost effective delivery solution to extend the potential of Check & Reserve. Check & Reserve customers in the trial catchment area will still receive the convenience of securing stock availability, with the optional choice and convenience benefit of having it delivered to them fast, at a time that suits."